As the world becomes increasingly digital, access to almost anything is at our fingertips. Yet communicating with veterinary providers lags behind when compared with the technology in our everyday lives. With individuals of all generations desiring—even demanding—such conveniences, it is important to incorporate technology into veterinary practices.Eric Garcia, internet technology expert, digital marketer, and founder of Simply Done Tech Solutions,discussed ways to incorporate digital technologies into veterinary practices during his lecture at the 2021 Atlantic Coast Veterinary Conference. Garcia pointed out that incorporating communication apps and promoting the use of online pharmacies may help practices retain their clients and bring in new ones. Clients like the convenience of going online to message their physicians, refill prescriptions and have them delivered, and access medical records.
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