Each time the world faces A crisis, airports are hit hard. New health measures are introduced that have a significant impact on the customer journey. To the credit of airports, they have managed to adapt quickly, while maintaining an orderly and safe means of transporting millions of passengers in the most customer-friendly way possible. They have also become much sawier in their interactions with customers, providing new ways of entertaining and satisfying expectations. Why is this important? It has been found that a satisfied customer is much more likely to purchase within the airport, meaning the happier you can make the passenger, the more non-aeronautical revenue you can earn.
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