If you're not sold on the value a sales representative can bring to your company, 2022 might be the year to reconsider your position. As a 20-year sales veteran, this subject is near and dear to my heart. Although many put little stock in the very idea of hiring a sales rep, it's a critical role. I could speak for hours on the topic (and literally do so several times every year at industry-related conferences). If you are reading this and have a negative view of sales reps, you've probably had a bad experience. That's understandable; bad reputations among outside sales reps are far more common than good ones.
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