The Influence of In-Store Ambience on Consumer Purchasing Behaviour: A Namibian Retail Apparel Store Case Study

Stanley Cloete; Efigenia Madalena Mario Semente

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The Influence of In-Store Ambience on Consumer Purchasing Behaviour: A Namibian Retail Apparel Store Case Study

机译：The Influence of In-Store Ambience on Consumer Purchasing Behaviour: A Namibian Retail Apparel Store Case Study

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摘要

This study assesses in-store ambience or atmospherics of a selected apparel retail store to determine its possible influence on consumer behaviour at the selected store. Forty-five walk-in customers were conveniently selected to participate in the quantitative, cross-sectional study. The study concluded that there is a significant positive relationship between in-store ambience and consumer purchasing behaviour at the selected retail store. The study provides recommendations for both theory and practice.

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《International Journal of Applied Management Sciences and Engineering》 |2022年第1期|257-266|共10页
作者
Stanley Cloete; Efigenia Madalena Mario Semente;
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作者单位

Namibia University of Science and Technology, Namibia;

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原文格式 PDF
正文语种英语
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关键词
Atmospherics; In-Store Ambience; Pleasure Arousal Dominance (PAD); Sensory Cues;

The Influence of In-Store Ambience on Consumer Purchasing Behaviour: A Namibian Retail Apparel Store Case Study

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