You can tell a movement has entered the mainstream when it's lampooned in comic strips. There’s a new character in Viz called ‘Foodie Bollox’ (can 1 say that here?) which I Find hilarious and poignant in equal measure.In the comic, a hipster cross-examines Mr Whippy "s ice cream van about the sustainable and cthical credentials of his fayre. then after much deliberation and questioning our protagonist leaves an impatient angry queue with two black eyes and a soft scoop in a 99-cone with a flake. Before the first bite, a seagull swoopsin to steal the lot. One of my pet hates is virtue-signaling in the ‘conscientious"consumer; food-fashionistas desperate to differentiate in a sea of cheap and mass-produced goods, with a performative need to feel superior about their consumption.
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