• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Mathematical Problems in Engineering: Theory, Methods and Applications >A Corporate Reputation Propagation Dynamic Model
【24h】

A Corporate Reputation Propagation Dynamic Model

机译：A Corporate Reputation Propagation Dynamic Model

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相关主题

摘要

This study analyzes the process of corporate reputation (CR) propagation. We consider that different positions play different roles via social word of mouth (sWOM). In essence, our interest lies in the following question: how does sWOM affect the process of CR propagation? As a benchmark, we develop a dynamic model to reflect the factors and laws influencing corporate reputation propagation. We find that the stability of the system is not what corporations want to see in the propagation of positive CR after analyzing two basic reproduction numbers and conducting a numerical simulation. Another important finding is that stability is what corporations expect in the propagation of negative CR. This study makes the logical analysis of the relationship between CR and consumer loyalty more complete and helps us to clearly understand the overall process of CR propagation. The study provides a new way to analyze the law of CR propagation and can provide a reference for decision-making for corporations.

著录项

获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号