Visualizing climate change: the role of construal level, emotional valence, and visual literacy

Duan Ran; Bombara Christian

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Visualizing climate change: the role of construal level, emotional valence, and visual literacy

机译：Visualizing climate change: the role of construal level, emotional valence, and visual literacy

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摘要

This study examines how the level of concreteness and abstraction of climate change imagery influences people's responses via emotional valence, and how such effect is moderated by people's visual literacy. Findings show that concrete images promote negative feelings, which subsequently reduce people's perceived distance to climate change, and encourage concern and behavioral intention. Less visually literate people are more influenced by the visuals' effect and are more motivated by concrete images. Our study integrates theoretical perspectives from construal level, emotional valence, and visual literacy, while also offering practical advice regarding how to effectively visualize climate change to engage a wide audience.

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来源
《Climatic Change》 |2022年第2期|共22页
作者
Duan Ran; Bombara Christian;
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作者单位

Univ Nevada;

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原文格式 PDF
正文语种英语
中图分类大气科学（气象学）;
关键词
Climate change; Construal level theory; Emotional valence; Visual communication; Experiment; PSYCHOLOGICAL DISTANCE; PERSONAL-EXPERIENCE; TEMPORAL DISTANCE; RISK PERCEPTIONS; SCIENCE; COMMUNICATION; ENGAGEMENT; IMAGERY; TREES; WILLINGNESS;

Visualizing climate change: the role of construal level, emotional valence, and visual literacy

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