Merchandise display design is a type of targeted design that involves the planning and implementation of merchandising, product display, visual communication, and the display of the retail environment in order to increase sales and suit the needs of both producers and customers. In this paper, we propose a mobile-based merchandise display system for the needs of merchandise display and virtual reality shopping in e-commerce. First, this paper analyzes the characteristics of several VR technologies and applies the WebVR 3D interaction engine to realize the online 3D virtual display of real-world and physical products to provide real-time interaction. Furthermore, this paper proposes a behavioral delay shared network model that fully combines historical browsing information to make accurate browsing recommendations to users. For computing the user’s interest representation, the model provides behavioral delay gated recurrent neural units. Finally, to provide a solution for mobile e-commerce apps, the behavioral delayed shared network model is implemented into the display system’s recommendation module.
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