...
首页> 外文期刊>Technology analysis & strategic management >Continued use intention of travel apps: from the perspective of control and motivation
【24h】

Continued use intention of travel apps: from the perspective of control and motivation

机译:Continued use intention of travel apps: from the perspective of control and motivation

获取原文
获取原文并翻译 | 示例
   

获取外文期刊封面封底 >>

       

摘要

Travel apps have exerted an increasingly important impact on tourism. Drawing on the theory of planned behaviour (TPB), technology acceptance model (TAM) and motivation theory, this study develops and tests a new model designed to explain the young generation's continued use intention of travel apps. The results show young generation's utilitarian motivation and hedonic motivation significantly influence their continued use intention of travel apps. Findings also suggest that control factors have a significant influence on their utilitarian motivation. Moreover, hedonic motivation has a mediating effect on features of travel apps and the continued use intention. Theoretical and practical implications are discussed.

著录项

获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号