Inflationary pressure and less cash in hand among the rural people have impacted the rural offtake of textiles from Surat, the hub of man-made fabrics. Traders said the marriage season demand from rural areas down 50% year-on-year. The marriage season. which began in mid-November last year, will continue till mid-March. The Surat textile industry weaves about 45 million meters of fabric per say. "Of the total daily production, we are able to sell 2-2.5 crore (20-25 million) metres during the marriage season. The weaving units are facing problems and have been forced to bring down working days from six to four so that inventory does not pile up," said Ashok Jirawala, president, Federation of Gujarat Weavers Welfare Association.
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