Flipkart recently signed a memorandum of understanding (MoU) with Karnataka's department of micro, small and medium enterprises (MSME) and mines to promote the state's art, craft and handloom sectors by offering them market access though the e-commerce platform. The partnership will enable sale of such products to a pan-India customer base. The promotion will be part of the Flipkart Samarth venture, which seeks to break entry barriers for artisans by extending time-bound incubation support, including benefits in the form of onboarding, free cataloguing, marketing, account management, business insights and warehousing support. The partnership will see renowned brands like Cauvery of the Karnataka Handicrafts Development Corporation and Priyadarshini Handlooms, part of Karnataka Handlooms Development Corporation, joining the Samarth programme, according to a Flipkart press release. Flipkart Samarth works closely with non-governmental organisations, government bodies and livelihood missions to reach a large number of rural entrepreneurs, with aspecial focus on women-led enterprises, differently-abled entrepreneurs, artisans, and weavers, who often face obstacles like lack of access to working capital, poor infrastructure, and inadequate training.
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