Can Altruistic Emotions Promote Vaccine Advocacy? Examining the Use of Empathy and Elevation in Vaccine Messages

Luong Kate T.; Moyer-Guse Emily

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Can Altruistic Emotions Promote Vaccine Advocacy? Examining the Use of Empathy and Elevation in Vaccine Messages

机译：Can Altruistic Emotions Promote Vaccine Advocacy? Examining the Use of Empathy and Elevation in Vaccine Messages

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This study examines the effectiveness of evoking other-oriented emotions in vaccine messages to promote vaccine advocacy behaviors. A between-subject experiment with a parent sample was conducted, in which portrayals of a victim exemplar (someone who is suffering from the consequence of vaccine hesitancy) and a moral exemplar (someone who is selflessly helping others) were varied. Results showed that the victim exemplar led to greater empathy, and the moral exemplar led to greater elevation, both of which predicted vaccine advocacy responses. Implications of the findings and future directions were discussed.

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来源
《Journal of health communication》 |2021年第12期|753-763|共11页
作者
Luong Kate T.; Moyer-Guse Emily;
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作者单位

Ctr Climate Change Commun,George Mason Univ;

Sch Commun,Ohio State Univ;

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原文格式 PDF
正文语种英语
中图分类保健组织与事业（卫生事业管理）;
关键词
MORAL ELEVATION; DEFINITION; RESPONSES; DISTRESS; BEHAVIOR; SCALE;

Can Altruistic Emotions Promote Vaccine Advocacy? Examining the Use of Empathy and Elevation in Vaccine Messages

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