Abstract Continuous research and development of novel tourism routes is necessary for tourism service providers to improve the tourist experience and industrial competitiveness. However, the route planning is cumbersome due to the time-consuming, extensive, and costly field study. Most of the existing route planning studies focus on recommending tourism routes for users based on attraction characteristics or tourist behavior features, which are generally unexplainable due to the black-box approaches they use. Other solutions allow users to customize itineraries through an interactive interface but often lack guidance from the aspect of route evaluation or destination image perception. In this paper, we thoroughly discuss the requirements and design tasks with domain experts and propose TriPlan, an interactive visual analytics system that provides intuitive planning guidance for tourism product developers. We design and improve multiple coordinated visualizations to facilitate analysis from the perspectives of overall route pattern and individual destination image. We also develop a hierarchical planning view to display the structural information of a plan. In addition, we introduce an automatic route optimization algorithm and multiple interactions to assist users in optimizing and adjusting the itineraries. Finally, we evaluate the usability and effectiveness of our system through three case studies and quantitative and qualitative interviews with the domain experts on real-world datasets.Graphical abstract
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