Success in the buy-sell arena starts 'with understanding how and why a buyer will negotiate — and what they are willing to trade. When preparing to sell your business, you want to negotiate from a position of strength. Any concessions and sacrifices should be made strategically and without surprises. You don't want to lose traction due to inexperience or lack of skills. You may think your business is so unique the buyer will agree to everything you want, and no compromises will be necessary. Highly unlikely.
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