Global Marketing Strategies for Automotive Aluminum Sheet, Extrusion and Forged Suspension Businesses

Yasuo TAKAKI; Shogo SAKAMOTO; Takashi OKA

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Global Marketing Strategies for Automotive Aluminum Sheet, Extrusion and Forged Suspension Businesses

机译：Global Marketing Strategies for Automotive Aluminum Sheet, Extrusion and Forged Suspension Businesses

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The need to reduce the weight of automobiles has been increasing year by year due to fuel efficiency regulations responding to environmental issues. Since the 1980s, there has been a gradual increase in the use of aluminum sheets for automotive body panels, aluminum extrusions for bumper reinforcements and door beams, and aluminum forgings for suspension parts. Aluminum has now become an indispensable automotive material. Kobe Steel has been developing business outside Japan by utilizing the material technology, production technology, and application technology for automotive parts; these technologies have been cultivated in response to the requirements of Japanese automakers. This article outlines the technological developments in each type of business, the development of production plants outside Japan, and the company's efforts to globally supply products of the same quality as those supplied in Japan.

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来源
《Kobelco Technology Review》 |2020年第38期|5-10|共6页
作者
Yasuo TAKAKI; Shogo SAKAMOTO; Takashi OKA;
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作者单位

Aluminum Flat Rolled Products Sales Department for Automotive, Aluminum & Copper Business;

Daian Works, Aluminum & Copper Business;

Aluminum Extrusion & Fabrication Plant, Chfu Works, Aluminum & Copper Business;

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原文格式 PDF
正文语种英语
中图分类冶金工业;
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Global Marketing Strategies for Automotive Aluminum Sheet, Extrusion and Forged Suspension Businesses

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