The Mid-Atlantic Section of ITE (MASITE) covers a large geographic area, and its membership numbers nearly 600. When COVID-19 first hit, the Section initially struggled transitioning from in-person offerings to virtual ones, unsure if digital platforms could accommodate the larger numbers of attendees it normally receives. MASITE was already using a digital marketing tool called Constant Contact to send emails to membership, manage events and registrations, and help with payments. The Section continued to use Constant Contact to handle the virtual events and send webinar links to registrants.
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