Recycling doesn't work unless people can put material into the stream, so The Recycling Partnership is expanding its efforts to both understand and change consumer behavior at the bin. The Recycling Partnership (TRP) recently launched The Center for Sustainable Behavior and Impact, which is focused on driving measurable change in recycling behaviors. It will do that through research and pilot programs to come up with the best ways to overcome barriers, Managing Director Louise Bruce told Resource Recycling. The facility will employ six advisors representing community perspectives, behavioral science perspectives, communications perspectives and more, Bruce said, to make sure TRP is "bringing everyone to the table from all parts of the circular economy, making sure that we're rooting this work heavily in data and evidence and experience." "We're bringing in outside expertise to make sure we're building something that truly fills gaps in the recycling industry as well as in the behavioral science community and beyond," she added. When thinking about its mission, Bruce said she likes to think about the moment when you're standing above the recycling bin holding a package, wondering where to put it.
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