All Nippon Airways (ANA) Holdings' planned new wide- body operation, branded AirJapan, was unveiled in March when ANA released an image of AirJapan livery on a Boeing 787. Flights on medium-haul routes using 787-8s are scheduled to begin in the second half of ANA's 2023 financial year, which extends through March 31, 2024. AirJapan will have a business model that is neither LCC nor full-service carrier, but will instead have ele- ments of both, allowing customers to select different options. According to ANA, fares will be "offered at an affordable price range similar to low-cost carriers."
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