Have you ever found yourself wish-ing for a lighting product that doesn't exist? "Why doesn't someone make the luminous widget?" or "If somebody would just make the thing in the right size, it would help me solve a hundred tough lighting problems," and "I bet other designers would buy the product, too," or "If somebody would promise to make these things, I would give them the idea." "The lighting product would be a natural. I would specify it a couple of times a year," and so on.
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