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Description Tag Lines: Are They Necessary?

机译:广告内容描述行:有必要吗?

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摘要

The purpose of this article is to examine the use of tag lines in the descriptions written for AOS awarded plants and published in Awards Quarterly. I define tag lines as those phrases in an award description placed after the substance and texture statements to elaborate on why the plant received its score. They often begin with the phrases "commended for" or "awarded for," although occasionally they are used to explain one or more defects in an awarded plant.
机译:本文的目的是检查在为AOS授予的植物编写的描述中并在“奖项季刊”上发布的标语中的使用。我将标语定义为奖励说明中那些短语,该短语位于物质和质地声明之后,以详细说明植物为何获得评分。它们通常以短语“推荐”或“被授予”开头,尽管有时它们被用来解释获奖植物中的一个或多个缺陷。

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