In the worst weeks of the COVID pandemic crisis, the Singapore Airlines Group was carrying just 11,000 people each month versus 3.4 million in January 2020. As an international hub carrier with no domestic market, the closure of international borders was an existential threat. The airline's management team, led by CEO Goh Choon Phong, responded rapidly and decisively. The company raised billions of dollars in fresh liquidity and launched multiple innovative projects to keep staff and customers engaged even when they couldn't fly.
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