Are universities ready to deliver digital skills and competences? A text mining-based case study of marketing courses in Italy

Spada I.; Chiarello F.; Martini A.Barandoni S.Ruggi G.Fantoni G.

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Are universities ready to deliver digital skills and competences? A text mining-based case study of marketing courses in Italy

机译：Are universities ready to deliver digital skills and competences? A text mining-based case study of marketing courses in Italy

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? 2022 Elsevier Inc.We still know little about the role of higher education in the digital transformation. If on one side the labor market is constantly evolving and is asking for an up-skilling process of the workforce, higher education institutions struggle to be agile enough. Therefore, it is necessary to measure and to better understand this gap. In this paper, we describe a quantitative approach to deal with this problem, focusing on the marketing sector. Through text mining, we develop a model of automatic job competencies extraction from Italian texts. We use it to retrieve the skills expressed both in the exam's descriptions of universities and the job vacancies. The results allow us to compare the skills offered by higher education with the labor market's needs in Italy, exploring and highlighting the digital gaps existing between the two.

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《Technological forecasting and social change》 |2022年第9期|1-14|共14页
作者
Spada I.; Chiarello F.; Martini A.Barandoni S.Ruggi G.Fantoni G.;
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作者单位

School of Engineering Department of Information Engineering University of Pisa;

School of Engineering Department of Department of Energy Systems Land and Construction Engineering University of Pisa||Department of Energy Systems Construction and Territory (DESTEC);

School of Engineering Department of Department of Energy Systems Land and Construction Engineering University of PisaUniversity of Pisa Department of Computer Science University of PisaBeam Me Up s.r.l.School of Engineering Department of Civil and Industrial Engineering University of Pisa;

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收录信息美国《科学引文索引》(SCI);美国《工程索引》(EI);
原文格式 PDF
正文语种英语
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关键词
Digitalization; Education; Marketing; Skill analysis; Text mining;

Are universities ready to deliver digital skills and competences? A text mining-based case study of marketing courses in Italy

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