机译:User Response Prediction in Online Advertising
Florida Atlantic Univ, Dept Comp & Elect Engn & Comp Sci, 777 Glades Rd, Boca Raton, FL 33431 USA;
Click; conversion; impression; landing page; demand side platform; supplier side platform; data management platform; dwell time; bounce rate; user engagement; factorization machines; deep learning; knowledge graph; graph neural network; convolutional neural network; recurrent neural network;