Website, social media, out-of-home - the German milk sector is going live on all channels. The new communication from the Milk Initiative shows different perspectives of dairy and tries to speak to the public and especially young consumers and families with clear messages. The Initiative Milch has been developed by the German dairy industry association, the German farmers association and the German Raiffeisen association. It says around 90 of German households have milk and dairy products at home and consumers appreciate the variety and see them as part of a balanced diet.
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