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首页> 外文期刊>International journal of sustainable development and planning: Encouraging the unified approach to achieve sustainability >Technopreneurship-Based Competitiveness and Innovation at Small Business in Gorontalo City
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Technopreneurship-Based Competitiveness and Innovation at Small Business in Gorontalo City

机译：Technopreneurship-Based Competitiveness and Innovation at Small Business in Gorontalo City

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? 2022 WITPress. All rights reserved.Business today has been globalized. This has made business even more competitive. Companies, regardless of their size, have to improve their competitiveness. Sustainable competitiveness is the core need for innovation. This study aims at exploring the correlation between IT-based innovation or technopreneurship and business competitiveness. This was a quantitative study with survey method. The respondents in this study were small business owners in handicraft and creative content production in Gorontalo city. The data were collected by online form and after three month collecting data, data were collected were 163 respondents. Product, process and organizational innovation and business competitiveness instruments use instruments from previous research. All instruments use a Likert scale with points 1 to 5 which indicate a scale of disagreement to agreement from the respondents. The data were analyzed using PLS-SEM. The Results show that information technology-based product innovation, IT based process innovation, and IT organizational innovation significantly and positively influence the growth of business competitiveness. Product innovation of business owners in Gorontalo city, Indonesia is actively producing new products. Also, innovation is not only limited to product innovation but also production process innovation, which uses information technology. Utilization of technopreneurship is significantly able to increase business competitiveness, especially for small businesses in Gorontalo city. Utilization of innovation in information technology assumed to strongly develop business competitiveness. The business competitiveness of small businesses in the high-tech field is influenced by products, processes and organizational innovation. SMEs must be able to create products, or product segments, and services that exceed the performance limitations of traditional products by utilizing everything possible through digital models

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