"Safety belongs to everyone. It's not just policies and procedures. It's something that we all live with every single day. As the head of Coach USA, safety has to be my first thought every morning, and the last thought in my head every night. With regard to building a culture, obviously you have to have policies and procedures and standards and all of that good stuff. But we can't manage every single person every single day when they are out on the road with a policy manual. They have to feel it and they have to want to be safe. To me that comes from the top and it comes through every single person in the organisation has to hold each other accountable for their safety, their own safety, their passengers' safety and their colleagues' safety. When you can make that happen, you get a safety culture.
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