The interpretation of his art was this: over time, the hierarchy of what is worthy of representation will dissipate, and channels for representation will proliferate (think all media channels, including individual accounts within digitised platforms). This will make everything - and anything -worthy of being represented in the public domain - for at least fifteen minutes. Warhol understood the media's insatiable appetite for the new, and our multi-channel environment has ramped this appetite up even more. The relevance to us in the horticulture industry today is that fame is fleeting and should be treated as such. A person can only process and recall a limited number of individual sound bites and images, so what really matters is the general picture that is built up on a subject by the multiple exposures a person has to it. That is, it is not the representation of the subject itself that matters, rather the picture that we otherwise call public perception.
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