机译:The influence of digital product attributes on the consumption demand for mobile money: the case of the MTN mobile money product in the Buea Municipality in Cameroon
University of Yaounde 1,Yaounde, Cameroon;
Department of Banking and Finance,University of Buea,P.O. Box 179, Buea, Cameroon;
digital product attributes; mobile money; consumer demand; confidence; mobile phone; Buea Municipality; Cameroon;