The impact of the water commonweal propaganda on citizens’ water-saving behavior: the intermediary role of propaganda channels and forms – evidence from China

Shujing Zhang; Hao Fu; Yanrong Wang

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The impact of the water commonweal propaganda on citizens’ water-saving behavior: the intermediary role of propaganda channels and forms – evidence from China

机译：The impact of the water commonweal propaganda on citizens’ water-saving behavior: the intermediary role of propaganda channels and forms – evidence from China

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The water commonweal propaganda is an important measure to promote citizens’ water resource conservation and water-savingbehavior. Based on Amos 21.0, this paper adopts structural equation models, through variable extraction and pathconstruction, to explore the mechanisms of how water commonweal propaganda influences citizens’ water-saving behavior.The research investigates the case of China’s water commonweal propaganda. The results show that: (1) when the same propagandaforms and channels are adopted, the impact of different water commonweal propaganda content on citizens’ watersavingbehavior is significantly different; (2) with the same water commonweal propaganda content, different propagandaforms and channels have different impacts on citizens’ water-saving behavior. Therefore, selecting appropriate propagandaforms and channels for the water commonweal propaganda can significantly improve their impact on citizens’ water-savingbehaviors. The research aims to provide theoretical support and practical basis for China’s follow-up water commonweal propaganda.

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来源
《Water policy》 |2021年第6期|1468-1488|共21页
作者
Shujing Zhang; Hao Fu; Yanrong Wang;
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作者单位

School of Management and Economics, North China University of Water Resources and Electric Power, Zhengzhou 450046, China;

School of Management and Economics, North China University of Water Resources and Electric Power, Zhengzhou 450046, China, Research Center of Water Cultivation, North China University of Water Resources and Electric Power, Zhengzhou 450046, China;

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原文格式 PDF
正文语种英语
中图分类水文科学（水界物理学）;
关键词
Propaganda channels; Propaganda forms; Structural equation model; Water commonweal propaganda; Watersaving behavior;

The impact of the water commonweal propaganda on citizens’ water-saving behavior: the intermediary role of propaganda channels and forms – evidence from China

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