Launched by Lenzing in 1992, Tencel lyocell fiber is celebrating 3 decades of sustainable fiber innovation this year. With the growing industry-wide need for higher levels of sus-tainability and transparency, Tencel has redefined itself as an ingredient brand since 2018. As part of the Tencel brand's "digital first" strategy, Lenzing AG, Lenzing/Austria, is investing in proprietary technologies to reduce the environmental impact of textile production. Platforms have been developed to support stakeholder sustainability dynamics. From the launch of the fi ber identification system, to fabric certification and licensing services offered through the Lenzing e-branding service platform, the Tencel brand has been a driving force for comprehensive supply chain transparency. In addition to promoting supply chain transparency, the Tencel brand is committed to achieving net zero emissions by 2050. The first carbon-neutral Tencel lyocell fibers were launched in 2020. In 2021, the carbon-neutral offering was expanded to include fibers with Refibra technology. In anticipation of increasing demand from consumer brands for specialty fibers, Lenzing strengthened its production capacity with an ambitious growth plan. This growth was boosted by the opening of the world's largest lyocell production site in Thailand in early 2022.
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