WJI: What were your hopes for the introduction of SCC at wire 2022? Allemann: It was an opportunity to talk with the potential partners, namely the Swiss companies and the "sister" associations. I discussed and analyzed the activity of most of the Swiss companies and tried to motivate those who meet our requirements to join our ranks. As for the associations, I met with ACIMAF, which had advised us at the beginning; the president of the French association; and had an especially good conversation with IWMA Chairman Don Neville, discussing the possibilities of strong collaboration. At the market level, it is true that Dusseldorf is the most important fair for the cable industry. Therefore each exhibitor works primarily for himself. But they all played the game by informing certain key customers (preliminary brochure) and their distributors who will relay the information on their territories.
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