While the French aerospace industry has long experienced difficulties hiring to meet its needs in production, the problem has become more acute during the COVID-19 crisis. As production ramps up and projects for environmentally friendly aircraft firm up, GIFAS, the sector's lobbying association, has intensified its promotion efforts by launching a publicity campaign that especially targets young people and women as well as experienced workers considering a career change. On GIFAS' dedicated website for the recruitment project, a video describing the job of laying up composite material for helicopter blade manufacturing combines key messages the industry is striving to convey. Jennifer, the featured worker, describes the main steps of the work一 both techno-geeks and cooking enthusiasts will have their attention caught, thanks to the vocabulary she uses一 and she points out what is at stake in the final product: flight safety. In addition, she notes Airbus Helicopters arranged the work-based training program.
展开▼
