Protein continues to be a must-have benefit for consumers and one of the most valuable trends for dairy, and there's no sign of it losing momentum. Both in the west and in Asia, demand for dairy protein is strong and growing. Dairy businesses have excelled at improving our understanding of the health benefits of dairy proteins and at delivering those benefits in a wide array of good-tasting foods, from Greek yogurt to cheese snacks. Dairy protein is "the nutrient that can do no wrong," as one dietitian told us. Here are some of the key elements that dairy protein has on its side:Familiarity. This was underscored during the pandemic, in which consumers turned to foods of all types that were familiar, had a reassuring taste and were value-for-money in the consumers' mind. Economic challenges for the next three to five years will also make people adhere to what seems reassuring and good value.
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