Everyone should maintain a "Wow" tile. Throughout the year, anything that really grabs me about recycling - be it good or bad, helpful or harmful - goes into the file. If I say "wow" when I learn something, in it goes. At the end of the year, I then take a look at the materials. And from that assessment, I try to get some sense of the big issues and trends in the past year. To make sure I have a reasonable handle on recycling's most important changes in the past year, I then ask various recycling leaders what wowed them. As a result, in 2004, a handful of trends arc at the forefront.
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