In the 21st century, people will gravitate toward organizations that add a unique and valuable dimension to their lives. A leader's job at any level of an organization is to create an environment where people are excited about their work and their ability to contribute and grow. Attitude surveys can help foster this environment. In Elizabeth Sanders' book Fabled Service: Ordinary Acts, Extraordinary Outcomes, she illustrates why creating a positive and challenging environment is so important for an organization: "At one point, someone informed Bruce Nordstrom that a prestigious company was trying to woo me away from Nordstrom a department store. In the course of an otherwise casual conversation, he asked me what it was going to take to finally shake my commitment.
展开▼
