Suppliers discuss the many benefits to using shrink sleeves, how best to store labels and other labeling best practices.Labels play an important role in the selling and marketing of dairy foods and beverages. They are often what consumers notice first, a manufacturers only chance to grab their attention. Labels are also a vital tool to inform the consumer about a product's nutritional values and benefits, company history, appetite appeal and more. We spoke with label suppliers about best practices inlabeling, what to do when there is a changeover for flavors and tips for storing labels.
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