Newspapers, product retailers, and Web portals face a common problem: How can they provide the most up-to-date content? They can invest in developing their own original content, as does Web Techniques magazine, or they can assemble material from several outside sources and rebrand it under their own name. The San Francisco Chronicle newspaper assembles its comic page by buying comic strips from King Features and Marvel. Wyle Electronics creates product-information Web pages by assembling data sheets from electronics manufacturers. Excite buys news from Reuters and UPI. Checkout.com buys movie, music, and game information from All Media Guide and offers it along with DVDs, CDs, and games in an online store, creating an "entertainment buying experience."
展开▼
