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>Innovation to drive new pricate label products: Overall quality in private label offerings has reached new levels, and it's time to innovate
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Innovation to drive new pricate label products: Overall quality in private label offerings has reached new levels, and it's time to innovate
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机译：Innovation to drive new pricate label products: Overall quality in private label offerings has reached new levels, and it's time to innovate
What success do retailers such as H-E-B, Target, Kroger and Safeway share in common? Among other things, they all have well-developed private label programs offering various unique products. "Without private label, every supermarket is competing really only on variety and service," said Brent Baarda, director of the Center for Retail Innovation with Information Resources, Inc., Chicago. "With an excellent private label program retailers can differentiate themselves from the competition, particularlyin the center-of-store categories." Mr. Baarda said retailers increasingly view private label lines as a way of being competitive, driving sales and shopper loyalty.
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