One second, metalformers express amazing amounts of joy, and exclaim, "We've just experienced the best three years in our history."The next second, thy utter, "If we don't adapt and develop a global perspective, we'll be left in the cold with no business at all - we're not talking minor tweaking, it's major overhauling."These quotes come directly from an executive at Philadelphia-area metal fabricator Cook Specialty Co., a sheetmetal bender, stamper and welder. Profiled in a recent newspaper article, the firm says that its future health depends on its ability to reinvent itself. It wants to be valued more fir its design, engineering and management prowess than anything else. Learning to place value on, and then bill customers for years of design, engineering and development improvements paves a path to the pot of gold, claim Cook Specialty executives.
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