Many small businesses start in much the same way-a few used machines, some rented space, and a lot of ambition. Revenue, profit, and budgets are limited, so marketing the new venture usually is limited to little more than cold calling by the owner. Small businesses usually grow slowly, but repeat orders, organic growth, and word-of-mouth advertising help. If all goes well, the busi-ness is on its way to buying new equipment, hiring additional staff, and leasing additional space before long.
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