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Trade secrets Many dealers aren't trying hard enough

机译：商业秘密许多经销商没有尽力

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Selling cars isn't difficult. Most primates would find it a doddle. No, the tricky bit is getting potential buyers to come through the showroom door, pick up a phone, or send an email. According to a recent poll by Castrol Professional, nearly three-quarters of dealers questioned believe that economic recovery is still more than a year away, while two-thirds say the new car market will not return to pre-recessionary levels for five years or more. So you would think that they would be keen to make every whiff of a sale count. Apparently not Too many dealers are letting sales leads slip through their fingers as a result of not following them up, reports Mondial Assistance. In a recent mystery shopping test of top dealers, Mondial Assistance witnessed the majority of dealers neglecting sales enquiries. Director Lee Taylor said, "Our research resulted in only 10 per cent of dealers following up the enquiry.
机译：卖车并不难。大多数灵长类动物会发现它是轻而易举的事。不，棘手的一点是吸引潜在的买家进入展厅门，拿起电话或发送电子邮件。根据嘉实多专业人士最近的一项民意测验，将近四分之三的被调查经销商认为，经济复苏仍需一年多的时间，而三分之二的人表示，新车市场将在五年或更长时间内不会回到衰退前的水平。 。因此，您可能会认为他们会热衷于进行每一次销售。据Mondial Assistance报道，由于没有跟进，因此没有太多的经销商让销售线索滑过他们的手指。在最近对顶级经销商进行的神秘购物测试中，Mondial Assistance见证了大多数经销商忽视销售查询的情况。董事李·泰勒（Lee Taylor）表示：“我们的研究仅使10％的经销商跟进了调查。

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