Objective: We examined whether nonconscious priming could enhance client perceptions of the therapist in an experimental analog study. Method: Sixty undergraduate participants each played the part of client in a brief scripted role-play of a therapy intake session. Sessions lasted about 3 min. The first author played the role of therapist. Participants were randomly assigned to view a line drawing depicting two individuals pointing either in the same direction ( empathy prime) or opposite directions (non-empathy prime). The drawing appeared as a watermark on initial screening forms. The experimenter was blind to group assignment and participants received a cover story designed to mask the purpose of the primes. Results: Participants in the empathy priming condition gave the therapist higher ratings of empathy and congruence, spoke to him longer, and rated their likelihood of future progress higher compared to participants in the non-empathy group. None of the participants expressed awareness of the priming manipulation during a funneled debriefing. Conclusions: These results demonstrate that client ratings of the therapy relationship can be experimentally manipulated without awareness and open the door to experimental studies of the association between relationship factors and treatment outcome.
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