...and business growth at Steel Fabrication Inc., enabling the metalforming and fabricating company to respond more efficiently to customer requests for quotes, respond to more requests overall, and immediately determine whether or not a job fits into its "sweet spot." For any contract manufacturer, accurate and timely project quoting represents a critical success factor. It can make the difference between winning and losing business, and making or losing money. "Response time is critical," says Bill Lerman, president of Steel Fabrication Inc. (SFI), with plants in Memphis, TN, and Conway, AR. "Most customers look for a quote that's in budget with a supplier they can trust and count on, rather than the lowest possible quote. It's not always about the best price; it's about the best combination of price, value and reliability."
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