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首页> 外文期刊>Aspects of Applied Biology >Existing and future environmental marketing schemes: lessons from the past and plans for the future
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Existing and future environmental marketing schemes: lessons from the past and plans for the future

机译：现有和未来的环境营销计划：过去的经验教训和未来的计划

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In the UK agri-environment measures are taken up by farmers as part of continuing subsidy/support systems. These are well designed, funded and advised schemes open to all and available everywhere. However, there is debate about whether such schemes asimplemented by farmers are effective in delivering the anticipated environmental benefits. Environmental Marketing Schemes (EMS) have been developed separately and are linked to product labelling. These are of varying quality and value but all also lackscientific evidence to suggest the Scheme is delivering environmental benefits. For the Scheme to be credible, this needs to be rectified. This paper examines one such scheme, the Conservation Grade Standard, which also lacks direct evidence of benefitbut which has many valuable characteristics of a credible EMS. We discuss how an EMS could be evaluated for environmental benefit and attempt to suggest how this evaluation could be designed and costed. We also suggest how farmers themselves could monitor wildlife on their farms to provide evidence and hence credibility for their chosen scheme.
机译：在英国，农民采取农业环境措施，作为持续补贴/支持系统的一部分。这些都是精心设计，资助和建议的计划，对所有人开放，随处可见。但是，关于由农民实施的此类计划是否有效地实现了预期的环境效益存在争议。环境营销计划（EMS）已单独制定，并与产品标签关联。这些具有不同的质量和价值，但也都缺乏科学的证据表明该计划正在带来环境效益。为了使该计划可信，需要对此进行纠正。本文研究了一种这样的方案，即“保护等级标准”，该标准也缺乏直接的受益证据，但是具有可信的EMS的许多有价值的特征。我们讨论了如何评估EMS的环境效益，并试图建议如何设计和评估该评估。我们还建议农民自己如何监控自己农场的野生动植物，以提供证据，从而为其选择的方案提供信誉。

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