Beneath the healthy halo of yogurt is a bare-knuckled brawler throwing mud at its competition.In full-page newspaper ads in The New York Times and about a dozen other Sunday papers (and in television commercials), New York-based Chobani accuses fellow New Yorker Dannon and Minnesota-based Yoplait of putting "bad stuff" in their yogurt.Chobani is referring to potassium sor-bate in Yoplait Greek 100 (a General Mills brand) and sucralose in Dannon Light Fit Greek. What Chobani leaves out is that both ingredients are legal to use. And while Chobani claims it uses only natural ingredients, it ignores the fact that the other yogurt makers use other sweeteners in their brands; sugar in the case of Yoplait and stevia in the case of Dannons Oikos Triple Zero.
展开▼
