If you are anything like me, you entered the digital-communications age kicking and screaming. I didn't understand how an industry as creative and hands-on as marketing could deliver its messages without lots of process and lots of paper. But I've learned my lesson. Marketing has been transformed by new technology choices that make it increasingly difficult for companies to figure out just exactly where to spend their marketing dollars. A colleague of mine, with her own successful blog, spends two to three hours each day simply evaluating new digital technologies.
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