New technologies, wider widths and higher volumes are intensifying holographic substrates 'appeal to both package printers and consumers The package printing spotlight is pointed squarely at 2-D, embossed holographics. Driving inter- est, says Jason Dennis, sales/marketing at Paper Corp.'s Prismacoat Division, New York City, is color visibility at eye level and floor level, and up to four times more brightness than white substrates.
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