Beaverton, Ore. - With so many options available to today's flat-screen TV buyer, manufacturers of the hottest technologies have started banding together to promote their benefits. Last year saw the formation of both the Plasma Display Coalition and the Micro Device Display Projection Consortium, and 2007 brings the latest advocacy group for a specific niche of the display industry with the launch of the LCD TV Association. Conceived of and founded by long-time liquid-crystal-display (LCD) marketing professional Bruce Berkoff, the association aims not only to promote the advantages of LCD TV over competing technologies in appropriate markets, but to raise the bar on quality and simplicity in the industry as a whole.
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