At first glance, it seems that milk hasn't been dealt the best hand. But the beverage isn't considering folding: While purchasing numbers have declined in recent years, it's still present in 91 of American households, according to the September 2019"Eating Trends: Meat, Dairy, Vegetarian, and Vegan" report from the Packaged Facts division of Rockville, Md.-based MarketResearch.com.But milk should bet cautiously. Overall, dollar and unit sales are down 1.3 and 2.3, respectively, during the 52-week period ending Aug. 11,2019, according to data from Chicago-based market research firm IRI.Refrigerated skim/low-fat milk — in particular — is hoping for a better hand next year. Dollar sales fell 5.2, and unit sales declined 5.6. Whole milk, however, is holding more chips. It's dollar and unit sales are up 1.8 and 0.9, respectively.
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