While attending this year's PMA (Photo Marketing Association) convention, it quickly became obvious that digital technology provides an ever-increasing array of options for professional photographers to create and showcase photographic images. Less obvious is the fact that each new option may introduce challenges that require new solutions. For instance, many photographers now use a combination of traditional and digital image capture, manipulation, output, presentation, and storage. It's becoming more and more common for wedding photographers to use digital capture with their reception and photojournalism coverage, while relying on traditional film exposures for their more formal portrait and group images. Similarly, many portrait photographers are finding the control their studios afford provides a good digital capture environment, while the variables presented by outdoor and location photography may often be best handled by the wide latitude that film exposures allow.
展开▼
